HUL: HUL, P&G, Nirma lose market share to small local ...
Mar 22, 2017·Euromonitor also said most Indian consumers are unaware of the difference between standard powder detergents and the concentrated format and, therefore, tend to opt for lower priced products. Still, national players in the mass-priced segment, which includes brands such as Wheel, Nirma and Procter & gamble’s Tide, lost market-share.