FACTORS INFLUENCING THE DEMAND OF BEAUTY SOAP …
The soap market in Sri Lanka is worth of 7Billion rupees in the year of 2008 (LMRB Data), which is the total market value of toilet soap and baby soap. The total tonnage of toilet soap and baby soap is 22,000MT in the same year (LMRB Data). Hence it is evident that most of the Sri Lankans use either toilet soap or baby soap for